Organizational purpose is why a business exists. But a virtuous organization’s mission expands at the purpose of a business well beyond producing products or generating profits. Virtuous organizations address the most essential and enduring human needs. By identifying and aligning to a deep purpose, a virtuous organization is able to elevate society.
A virtuous organization’s mission reflects and enlarges the most core values and purpose of a business as it simultaneously allows and encourages individuals to pursue their values. When people are empowered to express their values, including as stakeholders in business, society will be elevated.
The deep purpose of an organization is caught and communicated in vision, mission, and value statements. When an organization clearly communicates their purpose and aligns their activities to it, employees, shareholders, and consumers become increasingly committed to and engaged in the success of the organization.