Inside the soul of every company is a deep purpose. The spark of an idea so good and so beautiful that people will spend their time, energy, and money to bring that idea to fruition. Together, people create systems in which every person contributes to the greater whole. Together, they take that spark of an idea and share it with the world.These ideas transform individuals, households, and even the trajectory of our collective future. 

We help companies to remember the deep purpose for which they exist. While each is different from the next, every organization makes of itself more than the sum of its parts. We want to highlight the good they already do in the world. And we want to make it even better.The Virtuous Organizations Initiative is based on the idea that inside the soul of every company is a deep purpose. Together, people create systems in which every person contributes to the greater whole.